Continuing Cross Cultural Implications of Corporate Social Responsibility

Dear friends,

Today after our brief look at the First Best Practice for minimizing all forms of risk when managing global contracting sites, we will move to a brief look at the Second Best Practice, which states that one should acquire a critical awareness of the impact of a cross cultural concern on the financial success of each global contracting opportunity. This Best Practice requires in detail a financial analysis of the various forms of risk that exist and their potential costs to the multinational corporation that is supporting the global contracting site. The Second Best Practice relies on Best Practice Number One, namely that there is a functioning awareness of the cultural values that the multinational corporation follows and also the cultural values that each participant in the global contracting opportunity follows. You then can use the knowledge gained from Best Practice Number One to inform you, the multinational corporation, or you as a member of the cross cultural global contracting site, each time a decision must be made regarding the global contracting site. You can make cross culturally informed decisions, and thus add to the financial success potential of each global contracting opportunity.

With financial success on a global contracting site, the sponsoring multinational corporation can then experience that it has made a contribution to the host nation through the financial success of the site. Following on the financial success, the corporate social responsibility policy of the sponsoring multinational corporation can then move to make a cross culturally appropriate contribution to the host nation, one which honors the host nation's culture and hopefully the cultures of those working on the global work site.

I will discuss the corporate social resonsibility aspect in more detail, as results from the financial success of each global contracting site, when I review Best Practice Number Four. This practice introduces the concept of culturally appropriate trust.

Warm regards,

Jane

Jane E. Smith, Esq.
LiSimba Consutling Services, Inc.
Buildling Relationships for International Business Success
http://www.lisimba.com/
jsmith@lisimba.com

Continuing Cross Cultural Implications of Corporate Social Responsibility

Dear freinds,

I open the blog today with a concrete example of the cross cultural implications of corporate social responsibility. This example is drawm from my work with corporations. There is a multinational corporation whose international headquarters are located from the corporation's beginnings, in the USA. Culturally, as understood through application of some of the lenses that are part of learning one's own culture, the USA is one of the nations in our world that values the individual and his/her individual accomplishments. The USA also values and functions in a manner that is farily comfortable with a short distance between the source of power and the individuals that the source of power is responsible for in the work setting. The USA is also considered to be masculine, although not as masculine in its cultural values as some other national cultures. This means that the USA cuture does value some of the feminine charactieristics, as understood in one of the lenses through which culture is understood.

The USA multinational corporation has chosen to open manufacturing operations in southern China, in response to an impetus by the Chinese government to bring manufacturing there. The Chinese culture values a collectivist outlook on individuals, meaning that the value of the individual is not as strong as the value of the group as a whole. This is quite a contrast to the USA value of individualism. The Chinese culture values a long distance between the source of power and those for whom the power source is responsible. Again this is in full contrast to the USA value regarding power distance. Finally, for this brief example, the Chinese culture highly values the masculine set of charactereistics, with very little if any value of the feminine characteristics in its culture. This measure is not totally opposite to the USA value here but is on a continuum, quite far from the more middle fo the road USA value of masculine characteristics with some feminine characteristics worked into the USA point of view.

If the USA corporation wishes to contribute in a meaningful way through its corporate social responsibility policy to the area where its southern Chinese operation is located, then the USA multinational must come to understand and to respect the Chinese values, as seen in its Chinese practices that will be part of the Chinese operation on a daily basis.

To the point, this example clarifies the importance of the First Best Practice for minimizing risk of all forms in managing successfully global contracting operations. Effective corporate social responsibility policy, effective for both the corporation and for the national culture where the corporation is working, should reflect a functional knowledge of the corporation's culture as well as that of the national culture where the corporation wishes to operate efficiently and effectively.

I look forward to hearing from you with your thoughts and or experiences on this blog topic.

Warm regards,

Jane

Jane E. Smtih, Esq.
LiSimba Consulting Services, Inc.
Building Relationships for International Business Success
www.lisimba.com
jsmith@lisimba.com

Continuing Cross Cultural Implications of Corporate Social Responsibility

Dear friends,

We continue this topic today by beginning to look at the various lenses that are available for understanding one's own culture and then the culture of each person with whom we may be working, within our own nation or on a global contracting site. These lenses are discussed in more detail in my chapter, "Minimizing Risk: Best Practices for Managing Cross Cultural Concerns in Global Contracting", THE ABA GUIDE TO INTERNATIONAL BUSINESS NEGOTIATIONS, Third Edition, May 2009. For in depth appplication of each lens, please contact me directly so that we can work together to learn your specific concerns. I can then custom design the lenses to resolve your cross cultural conerns, at this First Best Practice level.

The lenses have been created by cultural researchers through the past many decades in an attempt to better understand and then to function effectively in differing cultures. Some of the lenses ask questions and your answers to these questions give you guidance to your own culture and then as always to the other cultures where you may find yourself working. Once you have identified your core cultural values in ways that give you a functinal understanding of the choices that you make on a daily basis, the also a functional knowledge of the cultural practices you choose, like the cultural heroes that you have, the rituals that you perform and the cultural symbols that you value, you can then begin to gain the same understanding of each person of another culture with whom you may be working.

The First Best Practice, gaining an awareness of what is a cross cultural concern, by learning through the use of the various cultural lenses, about your own culture and that of each other co-worker, lays a strong foundation for effective, meaningful and participative corporate social responsibility. When a corporation knows its own native culture well enough to be then able to have working knowledge of the foreign cultures where it has chosen to support global contracting work, then the foreign work sites begin to work toward minimizing the many forms of risk that they encounter on a daily basis. Minimizing risk in this manner clearly supports meaningful corporate social responsibility initiatives.

Warm regards,

Jane

Jane E. Smith, Esq.
LiSimba Consulting Services, Inc.
Building Relationships for International Business Success
http://www.lisimba.com/
jsmith@lisimba.com

Continuing Cross Cultural Implications of Corporate Social Responsibility

Dear friends,

The very idea that a corporation has a social responsibility wherever it functions in the world inherently demonstrates that the various cultures that work together, wherever that work is done, can have differing cultural practices based upon differing core values. The First Best Practice highlights this fact as the First Best Practice asks that each person in a global contracting work opportunity know the cultural practices and the core cultural values of his/her own culture. He/she must know who he she is culturally, and what the cultural practices and the cultural core values are of the home nation of the multinational that is leading the global contracting work opportunity. The next step for the First Best Practice is to then become aware of the cultural practices and the cultural core values of each national culture that will be living and working together on the global contracting site. There is always a strong liklihood that the various cultures that are coming together to work and to live in fairly close proximity, will have great variances in how they value life practices and great variances in the core values that drive each individual's daily choices.

LiSimba has an excellent assessment tool that can assist each individual to gauge his/her own understanding of his/her cross cultural awareness. Knowing one's own awareness level of cross cultural issues that exist within a day on a global work site is the beginning of minimizing the risks that are inherent in all global contracting operations. This is also the beginning of adhering to Best Practice Number One.

Please feel free to contact me if you are interested in using the LiSimba assessment tool for a present or future global contracting opportunity. Effective corporate social responsibility begins when mutual cultural respect and understanding are part of the foundation of a global contracting opportunity.

Warm regards,

Jane

Jane E. Smith, Esq.
LiSimba Consulting Services, Inc.
Building Relationships for International business Success
www.lisimba.com
jsmith@lisimba.com

Cross Cultural Implications of Corporate Social Responsibility, continued

Dear friends,

I am picking up the above topic today by introducing the First Best Practice for Minimizing Risk in Managing Cross Cultural Concerns in Global Contracting as found in THE ABA GUIDE TO INTERNATIONAL BUSINESS NEGOTIATIONS, Third Edition, May 2009. As I said in my initial blog entry on Corporate Social Responsibility, as found in the Winter 2010 edition of the INTERNATIONA LAW NEWS, my thoughts shed light on how corporate social responsibility has clear, natural, cross cultural implications.

The First Best Practice asks that for all global contracting situations, all participants in the global operation create within themselves an awareness of what is a cross cultural concern. Every time that a multinational corporation or a national corporation invests in a business opportunity that will bring individuals from many different cultures together to work and to live in close proximity, in a nation that is outside of the national headquarters of the founding corporation, cross cultural concerns exist. The culture of the multinational will be that of the nation in which the multinational has its headquarters. Then the question arises, what are the cultural backgrounds of those who will be working at the foreign location, and what is the culture of each person who will be supporting the multinational operation? The necessary awareness begins with each participant learning what his/her national culture is, meaning learning the practices ( as discussed in the earlier blog entry on this topic) and the core values (as discussed in the earlier blog entry on this topic) of his/her native culture. Each participant must enter the First Best Practice, creating the necessary awareness of what is a cross cultural concern, by building a knowledge of the cultural core values that each perticipant carries within him/herself.

Tomorrow I will begin the discussion of how to use the knowledge of one's own cultural core values as the beginning step in minimizing the risk in the exposure that a muntilnational experiences when investing outside of its native country.

Warm regards,

Jane

Jane E. Smith, Esq.
LiSimba consulting Services, Inc.
Building Relationships for International Business Relationships
www.lisimba.com
jsmith@lisimba.com

Cross Cultural Implications of Corporate Social Responsibility

Dear friends,

Today I read the Winter 2010 edition of International Law News, published by the Section of International Law and Practice of the American Bar Association. The topic for this edition is "Corporate Social Responsibility: 'What's International Law Got to Do with It?'" As the same Section of the ABA published my work on cross cultural concerns in its book, The ABA Guide to International Business Negotiations, Third Edition, May 2009, I am beginning today a series of blog entries discussing the cross cultural aspects of corporate social responsibility. I will continually relate the cross cultural concerns blog entries to the Winter 2010 edition lead article on Corporate Social Responsibility, offering new perspectives on CSR.

Each culture in our world is unique and deserves to be understood, respected and valued for how it functions. As we begin to look at cultures foreign to our own and our own as well, we should first of all look carefully at what makes up a "culture". In brief, every culture is experienced through the "practices" that the members of the culture follow. "Practices" include the symbols, which are the common words, behaviors, pictures or objects that members of the culture find very meaningful for them. Another part of "practices" are the culture's heroes. The cultural heroes can be living or dead, created through literature or the arts or real. The important aspect of cultural heroes is that they act as behavior models for the members of the culture. Rituals make up the final part of cultural "practices". These are chosen behaviors that the members of a culture find "socially essential" as Hofstede and Hofstede describe them in their work, Cultures and Organizations, Software of the Mind. All of the forms of "practices" rely on the culture's core which are its values.

As I begin to write about corporate social responsibility, please hold in mind these "practices" and their core, cultural values. If the core values of one culture, along with that culture's practices, differ strongly from those of an international coporation, whose culture often reflects reliably that of its parent nation, there is a strong potential for cross cultural conflict on the work sites located in the foreign culture.

In my next blog entry I will begin to discuss the Best Practices for Managing Cross Cultural Concerns in Global Contracting that can minimize the risk that a multinational corporation is exposed to when operating outside of its home culture.

Warm regards,

Jane

Jane E. Smith, Esq.
LiSimba Consulting Services, Inc.
Building Relationships for International Business Success
www.lisimba.com
jsmith@lisimba.com